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| Company: Midan Marketing |
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| Owner(s): Michael Uetz and Danette Amstein |
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| Industry: Marketing Services |
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| Location: Chicago, IL and Statesville, NC |
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| Client Profile: Launched in 2004 as the brainchild of principals Danette Amstein and Michael Uetz, Midan Marketing is a full-service marketing, market research, and communications firm with offices in Chicago, IL and Statesville, NC. Their team brings together years of experience across all marketing disciplines in a variety of industries. From concept development and market research to program execution and evaluation, the Midan Team works seamlessly to execute marketing and communications plans that deliver results. To learn more about Midan Marketing, please visit their web site at www.midanmarketing.com. |
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| In Their Words: As our “little” company began to grow, we realized that while we were experts in our trade, there was so much we did not know about developing and growing a startup company. On a daily basis we were faced with new challenges that we were not certain how to tackle. We needed advice and guidance so that we would not make any significant miss steps. We also needed someone with a track record to assist us in building a solid foundation from which to grow. The guidance Adam and Jack have provided has allowed us to be very methodical in our approach to growth. As a result, we’ve been able to manage our growth and yet double our size over the course of four years to meet the goals of our five year plan. It’s been an incredibly easy process to work with our MVP team. Our biggest challenge has been in keeping up with our assignments. Adam and Jack continually challenge us to reach for higher goals and better results. We have struggled with staying on top of opportunities they provide. We tend to get caught up in our daily challenges of the business and often do not get to the tasks that they recommend for long term stability and growth. We’ve been incredibly surprised and pleased with the level of expertise and recommendations they’ve provided. No matter what the issue, challenge or opportunity, Adam and Jack have always been able to provide sound advice and council on how to maximize our opportunities. We find many of the qualities of our MVP team to be invaluable including that they are extremely accessible and approachable, very responsive to our needs in a very timely fashion, and they have the ability to ease us into new ideas and help us learn them in a manner that sticks with us. MVP is the first outside consultants we have worked with and we are planning on a long relationship.
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